The music video for the song was released on November 9, 2012 through ASOS and Vogue.it, after a couple of months a new music video with a new version of the song was released on the official channel of "THUMP" in Youtube.
Music and composition
Drums Of Death for VICE:
"I originally made "FIERCE" by taking Franklin's vocal from an old StrictIy Rhythm 12" record. It's a really cool spoken-word part. I emailed Franklin to ask if we could give the track away, as that was the original version. When I met Azealia around two years ago to work on her album, I either played her "FIERCE" or she just heard it somewhere. She loved it, and wanted to do a version for her "Fantasea" mixtape. This new one now is the first full version with Azealia's and Franklin's vocals. It's also mastered by my mate Kelly Hibbert (Alma Chrome), who masters like a boss. He does all the Stones Throw stuff, and more club tunes now too. Franklin is just awesome. He was up for re-recording his vocals in New York with my friend Kotchy. It freshened up the recording, and Franklin's as fierce as ever."
"Fierce, the mixtape's most overt gay-culture ode, endearingly samples a former drag queen and suggests that financial success is better than acclaim."
"Fierce isn't just sonically suitable for nights in the gay village and associated self-realization — it's indicative of a connection to the gay community that transcends a flashy synth or a thumping four-on-the-floor beat. Banks goes further than the hat-tips to proud sexuality offered by the likes of Katy Perry in "Firework" by referencing seminal movements and moments in the history of queer culture. The courage of this decision is only amplified by her chosen art form, given the hip-hop community's current status as one of America's final remaining bastions of homophobia in pop culture. In a personal sense, I appreciate Banks' contribution because of my own experience with the distancing effect that can result from encounters with homophobic lyric."
|Released||November 9, 2012|
|Released||December 5, 2012|
|Director||Greenaway & Greenaway|
Released: January 13, 2013
Design: Josh Peace